FOXTEL by Mobile

Background

To make FOXTEL by Mobile a reality, Telstra needed a partner who could not only develop the platform but also manage and guarantee delivery across a huge array of different mobile handsets.

• The site would have to allow subscribers to view up to 13 channels of streamed television, with channels provided by broadcasters such as Discovery, MTV, FoxSports and Sky News.
• Additional areas of the site would be required so customers could manage their subscriptions and view channel information.
• Telstra staff also needed a system that could manage the content going forward and generate reports on site tracking and analytics.

The Solution

• We delivered complete project management, including experience services, technology services and testing. This was undertaken while integrating the new service into the Telstra platform.
• Many new handsets needed to be introduced onto the network on a monthly basis. The Hyro Handset Database stores the capability of mobile browsers, and ensures high quality and consistency throughout all sites managed by
  us. The content management tool is constantly used for the back-office maintenance of channel information, images, text content, etc.
• In addition, we also host and support the services on a fully redundant hardware-hosting platform, with security and infrastructure.

The essential features and functionality of this site included:

• Support for the entire range of over twenty 3G handsets (and growing) on the new Next G network.
• A content management tool for maintenance of channel information.
• In-built handset detection.
• Web-based reporting for viewing service statistics.
• 24/7 helpdesk support and technical support.

The Outcome

• We seamlessly integrated FOXTEL’s unique and engaging blend of content made especially for mobile and provided the perfect platform for Telstra to build a business around Mobile TV.
• The number of subscribed Telstra customers has far out stretched initial business predictions.
• Unlike the small niche “SMS Providers” and “Ring tone” marketers, we have the ability to provide a truly integrated mobile business channel for our clients.   
• We demonstrated our expertise in the delivery of mobile internet services, specialising in the design, development and management of end-to-end services.