News Digital Media have partnered with Hyro to launch their first off-deck mobile site CARSguide.mobi.
News Digital Media have recently announced working with digital services company Hyro Limited to develop and build its first off-deck mobile site (m-site), for its automotive offering, CARSguide.com.au.
“CARSguide.mobi is an example of News Digital media’s off-deck strategy whereby anyone with a compatible mobile phone and data plan can access m-sites,” head of mobile for News Digital Media, Rick Gleve said.
It’s a so-called ‘off-deck’ m-site, meaning you don’t have to be with a particular mobile phone provider to be able to access the site, making it available to all Australian mobile users with access to mobile data and a colour screen handset.
The growing mobile advertising industry has allowed the m-site service to be provided at no charge, which takes away any potential barriers for people to access it.
CARSguide.mobi also integrates with the current CARSguide website, using consistent content and images that are updated in real-time.
Key features of the m-site include a dealer locator with embedded maps; an abridged ‘Car Buyers Guide’ with key tips and tricks, top stories and car reviews; and the ability to send car dealer details and car specifications directly to your mobile phone whilst searching for cars on CARSguide.com.au.
The mobile site was launched in June 2007.