Hyro has been ranked as a market leader by independent research firm Forrester Research, Inc in its July 2009 report titled, “The Forrester Wave™: Australian Interactive Marketing Agencies, Q3 2009”. Forrester cited Hyro as a leader “for the breadth of its support for marketing and enterprise software“.
“We are honoured to be recognised as a market leader by Forrester Research and we are sure this independent report will assist companies in undertaking the task of choosing a digital partner”, said Bill Votsaris, CEO, Hyro. “This recognition further reflects our strategy and current offering which extends well beyond the minimum required to deliver interactive marketing. By integrating marketing with scalable enterprise technology we can provide clients with all the necessary services required to attract and interact with customers using digital channels”.
In Forrester’s first-ever evaluation of Australian interactive marketing agencies, Hyro and six other vendors were shortlisted and evaluated against 36 criteria, grouped into three high-level categories: Current Offering, Strategy and Market Presence. These results then placed vendors into one of four “waves”: leader, strong performer, contender or risky bet.
As well as being named a leader overall, Hyro earned the Number 1 score amongst all vendors for Current Offering. Forrester determined scores for current offering based on each vendor knowing exactly which client group they are targeting and supporting these clients with the best possible strategic thinking, digital services, and account management.
“Along with a strict account management process consistent with our ISO 9001 practices, we bring together all the elements required for successful digital business, all under one roof”, says Votsaris, “Our experience shows that clients want a relationship with a vendor who can build services that add value to customer relationships every day, rather than a traditional campaign-by-campaign approach.”