| Date | 11 March 2010 |
|---|
| Time | 12pm - 2pm |
|---|
| Location | The Hotel Windsor, 111 Spring Street, Melbourne |
|---|
| City | Melbourne |
|---|
| RSVP | By 8 March 2010 |
|---|
Target audiences for Government communications have significantly migrated from traditional TV and print to the online and mobile channels. Meanwhile, a more open, collaborative and consultative Government is promised as agencies are experimenting with and working through the opportunity, risks and relevance of “Web 2.0”.
How have the big brands responded to similar challenges? What can Government learn from them?
In this complimentary lunch seminar, Hyro’s Strategy Consultant, Kate Carruthers, will challenge you with some alternative thinking by:
- comparing and contrasting recent government communication awareness campaigns and messaging with case studies from the private sector;
- providing you with insights from the private sector that can be incorporated into your agencies’ communication strategy; and
- allow you to collaborate and discuss opportunities and challenges with peers from other agencies in our Q & A session.
Click on the 'Register' button to attend. If you have any questions please email Paul Cook (paul.cook@hyro.com).