FOXTEL by Mobile

Background

Mobile communications, information and entertainment were preparing to enter a brave new world, with the launch of the Telstra Next G network and the FOXTEL by Mobile service.

With Mobile TV about to become a reality, Telstra needed a partner who could create content then guarantee delivery across a huge array of different handsets.

The Challenge

Telstra required a development partner to help launch its flagship service for the new Next G network, FOXTEL by Mobile.

• The site would have to allow subscribers to view up to 13 channels of streamed television, with channels provided by broadcasters such as Discovery, MTV, FoxSports and Sky News.
• Additional areas of the site would be required so customers could manage their subscriptions and view channel information.
• Telstra staff also needed a system that could manage the content going forward and generate reports on site tracking and analytics.

The essential features and functionality of this site included:

• Support for the entire range of over twenty 3G handsets on the new Next G network.
• A content management tool for maintenance of channel information.
• In-built handset detection.
• Web-based reporting for viewing service statistics.
• 24/7 helpdesk support and technical support.

The Digital Business Solution

• We delivered complete project management, including full creative, development and testing. This was undertaken while integrating the new service into the Telstra platform.
• Many new handsets need to be introduced onto the network on a monthly basis. The content management tool is constantly used for the back-office maintenance of channel information, images, text content etc.
• In addition, we will also host and support the services on a fully redundant hardware-hosting platform, with security and infrastructure.

Success Achieved

• Unlike the small niche “SMS Providers” and “Ring tone” marketers, we have the ability to provide a truly integrated mobile business channel for our clients.   
• We demonstrated our expertise in the delivery of mobile internet services, specialising in the design, development and management of end-to-end services.
• The number of subscribed Telstra customers has far out stretched initial business predictions.
• We seamlessly integrated FOXTEL’s unique and engaging blend of content made especially for mobile and provided the perfect platform for Telstra to build a business around Mobile TV.