The objective of the AFL site was to create a visually spectacular mobile site that allows users to personalise information they receive each time they visit.
The Challenge
The site was required to offer easy navigation to access the latest live streams, news, video updates, league ladder, tipping, SMS alerts, competitions, promotions, statistics, downloads and blogs.
This site also needed to showcase sponsorship and advertising for mo¬bile as well as support site tracking and analytics tools. Brands such as Sensis, Coca Cola Zero, NAB and Toyota have been successful sponsors on this site.
The Digital Business Solution
Hyro developed leading-edge technology in developing SMS alerts, Send to a friend, Team personalisation functionality and full Omniture tracking capabilities into the AFL mobile site.
The AFL WAP site was integrated with Telstra’s Event Platform to offer subscription based content bundles including Video on Demand (VoD) and live streaming of other video such as match replays and live content.
“Just want to pass on my congratulations to your team for the effort in launching the new AFL mobile site. It is simply the best mobile site I have seen and has been well received by the executive team here. Innovations like the integrated subscription across VoD and live, paid and free alerts interface, and send to a friend are truly unique and will help us generate value from our investment in AFL. The current service is simply, logical, fan friendly and relevant.”
Michael Padden
Telstra BigPond Group Manager
(AFL Business Owner)
Success Achieved
- The site has become the centre piece of the BigPond Sports portal and received extensive market recognition since launch in March 2007.
- High subscriber uptake was achieved.
- The deployment of these technologies and functions provided large benefits to the business and an enriched user experience.