“Building accurate identities on the Internet will require new relationship technology”
- The Burton Group
Until recently people have traded goods and services face to face, taking as long as they needed to establish an acceptable level of trust.
How do we establish trust online?
There has been an explosion in the volume and complexity of goods and services delivered via the internet. However, with the internet being a relatively anonymous world, the processes to establish trust and entitlements have fallen behind.
Over the last two decades technologies such as ERP, CRM, Web Apps, e-Forms, BPA and even Identity Management have failed to establish accurate, online, contextual identities. This limits an organisations ability to target goods and services, set appropriate access and security controls and creates risk for all.
The Idaptive Identity and Access Management Suite addresses these challenges in a completely new way. In our day-to-day lives many of us wear several hats, for example an employee may also be a customer as well as a prospect or a shareholder. Idaptive’s unique ability to apply Contextual Identity Management to a Digital Identity reflects the real-world where people are part of various communities, business roles, customers and consumers. This makes it possible to establish business relationships with actual people and families rather than just accounts.
So if you are trying to transact goods, services or content electronically - trusting the identity and understanding the profile of who you are dealing with is a good place to start.